Today on the site we have another excerpt from We Told You So: Comics as Art, this one entitled, "Fantagraphics vs. Everyone (Part 1)."
The Comics Journal vs. The Comics Industry
Barry Windsor-Smith, cartoonist: In the early 1990s, Jim Shooter, Bob Layton and I were traveling to a downtown restaurant. We were crowded in the back of a yellow cab, and the chat was inevitably about the world of comic books. I wasn’t interested, so I was tuned out, thinking of things other than comics.
But then, the mention of The Comics Journal caught my attention and I briefly tuned back into the conversation as Bob snorted, “Fuckers!” with Jim concurring — “Those bastards.” It’s rare for Shooter to curse. I guess he reserves his expletives for The Comics Journal.
Chiming in, I said, “The Journal is the only real magazine we’ve got.” In that context, where Jim and Bob were openly hostile, my use of the term “magazine” implied an arbiter of taste, criticism and intelligence, like The New Yorker, for instance. They both looked at me briefly, and, turning away, Shooter’s ass tightened so fast that it almost overtook the speed of Layton’s gall bladder stricture — what little air was in the back of the taxi was immediately sucked into each of their lower guts with a thunderous stereophonic whistling sound. Following through, I said, “Damned good thing they keep us on our toes, right?”
The rest of the short journey down Broadway passed in silence. Staring out the window while returning to my private musings, I coined the ungainly term Reverse Fart.
Steven Grant: We felt all the comics-news outlets, not just the Journal, weren’t really serving the needs of the comics-professionals community, and there was really no reason to expect them to. We [WAP!, the freelancer’s rights newsletter] never really conceived ourselves as being in competition with the Journal in any way, though I heard rumors the Journalthought we were positioning the newsletter that way. But there was a general sense of outright hostility from the Journal toward the rank and file of comics professionals — which isn’t to say a lot of the Journal’s assessment of the business wasn’t accurate, just that they often professed their views in ways that were perceived as elitist and confrontational — and there were a lot of professionals who didn’t feel comfortable discussing their issues with the business with the Journal.
Gary Groth: The “industry” at large, of which 90 percent or more consisted of Marvel and DC (and Archie), had schizophrenic views of us. In the early days, we would give Gerber and Thomas and Englehart space to rant about Marvel and Jim Shooter, which they appreciated insofar as comics creators had never had a public forum available to them to voice their grievances; it was really the first time that a magazine would give them that kind of space and allow them to express themselves uncensored. Before that, fanzines toed the company line and the vast majority of creators were frankly too feckless to speak out. And to be fair, the Journal could be perceived as schizophrenic: We’d often run negative reviews of their books while championing their rights as artists. So there was always a tension there. Some comics creators respected our willingness to uphold artistic standards and give even creators we didn’t necessarily believe maintained those standards a place to speak out, and there were other comics creators who despised us for our “attitude.” Our attitude was a big problem.
Kim Thompson: That was the point, I think, at which the unity of alternative-minded mainstreamers and alternative cartoonists started to fray. It was a relationship that just couldn’t hold. They were based on improving the mainstream model, and we were based on bypassing it — or smashing it. There was also a residue of hostility because of all the mean things we said in reviews.
Groth: By the time WAP! showed up, I think the scales had been lifted from our eyes — or my eyes — and I realized corporations like DC and Marvel were not reformable and the only moral option was to not work for them — which was not something the Journal could effect. WAP! was interested in improving conditions so that artists could make more money producing crap rather than get fucked over for producing crap. I saw it as a venue confirming the work-for-hire status quo, which I was increasingly uncomfortable with. I came to the conclusion that producing crap was the problem, not how much one gets paid for it. Of course, self-publishing and indy publishing wasn’t the answer either, but I didn’t think it through that far. If I had, I would’ve realized there was no answer and slit my wrists.
Joe Sacco: I remember meeting Jim Shooter at one of the San Diego conventions and asking him for a quote about something or other, and him telling me, “I don’t talk to that rag.”
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