Remembrance of Comics Past Remembrance of Comics Past

Sheldon Mayer

In my long-ago youth, Sheldon Mayer was one of my favorite cartoonists. I was aware that he was also an editor of All-American Comics, Flash comics, and All-Star comics. This latter title introduced the first superhero team, the Justice Society. It included the likes of the Flash, the Green Lantern, the Spectre, etc.

But I was most enthusiastic about Scribbly, the feature he drew for All-American. Scribbly Jibbet was a boy cartoonist, as was Mayer, who’d working professionally since his teens. Born in East Harlem in 1917, “a rough, tough neighborhood in those days,” he wanted to get out of there as soon as he could and cartooning was the way he chose. Scribbly, then, was his way of escaping. Mayer maintained that the strip was a blend of autobiography and fantasy, and the elements that seemed most true were the most unreal.

Mayer drew in a style that was appealing, quirky, exuberant, and, yes, scribbly. It also betrayed his fondness for some of the newspaper cartoonists of his youth, particularly Billy DeBeck and Rube Goldberg. I had been a boy cartoonist since about the age of 4, so I figured I had a lot in common with him. Therefore, in the middle 1940s, I wrote him a fan letter. I requested only his autograph, but I was hoping he’d toss in an original of Scribbly. But Mayer never answered me, and I never got a letter from him until 1974.

That letter, which appears below, he sent when I was collecting information for my nonfiction book on comic strips in the 1930s, The Adventurous Decade. I’d asked him about the period in the late ’30s when he ghosted George Storm’s Bobby Thatcher newspaper strip. I was not simply a fanboy anymore, and Mayer, no longer editing, had mellowed some. He gives considerable information about working for Storm and about his own early career.

Mayer's Sugar and Spike

I later ran into Mayer at a couple of comics conventions, and we became pen-pals. He was doing Sugar and Spike for DC and seemingly enjoying himself a good deal. He was having fun with the Sugar and Spike comic book and reaching an audience of very young readers and also their parents, some of whom may’ve been old Scribbly buffs. In the late 1970s I started writing a science-fiction strip called Star Hawks for NEA. The artist was my Connecticut then-neighbor Gil Kane. Mayer had hired Gil when he was still in his teens, and when the strip started appearing in Mayer’s upstate New York local paper, he’d phone me and talk, in his gravely tough-guy voice, about the feature. Always an editor at heart, Mayer would give me advice for Gil, mostly about his interpretation of my copy. Then we’d get to talking about his days with M.C. Gaines and DC. He’d talk about staff members, about the ones who gave him a pain in the ass, about some long-ago secrets. A few times, about ten minutes after hanging up, he’d call back and say, “About that business I was talking about, don’t use it in any of your books. I don’t want to jeopardize my pension.”

A very good cartoonist and a very good editor, Sheldon Mayer died in 1991.


9 Responses to Sheldon Mayer

  1. idleprimate says:

    i hadn’t realized Mayer played such a central role with golden age superheroes, or in essence, the invention of costumed superheroes.

    His drawings in Scribbly still “read” well today and have a polish to them that I wonder was ahead of their time in the late 30’s.

    Thanks for the article, I really enjoy these historical pieces!

  2. Thanks for writing this! Mayer’s one of my favorites, and I’m still holding out hope that DC will publish a Scribbly and the Red Tornado Archive someday.

  3. Scott Grammel says:

    Ron, discretion is all well and fine, but as both Mayer’s pension and Gil Kane have passed from this earth, a bit less might be in order here. As in, what were the juiciest S.M. stories you were told to keep out of print back in the day, and just what kinds of editorial input did he give you regarding Kane’s strip work?

  4. Ron Goulart says:

    Sheldon Mayer was also responsible for Superman appearing in Action Comics #1. Siegel & Shuster had been submiting their strip version to M.C.Gaines who also worked for the McClure Syndicate. Mayer suggested that Gaines send the material to DC who was looking for material for their new title, Action Comics. Being a young fellow himself,Mayer figured Superman would appeal to young men. Vin Sullivan, editor at DC. has a slightly different version of this. But I asked Mayer about this and he says he was exnthusiastic about the feature and urged Gaines to send it over to DC. Glad you liked the piece. Stay tuned, Ron Goulart

  5. Pingback: Comics A.M. | Wedding bells ring for Northstar — and for comics fans | Robot 6 @ Comic Book Resources – Covering Comic Book News and Entertainment

  6. Rocco Nigro says:

    Very nice to read the letter Mayer sent you and your comments. I remember seeing old photo albums at one of Mayer’s relatives house filled with Scribbly pages Mayer had ripped out of All-American and they were fantastic.
    Thank you

  7. Joseph Krein says:

    I took care of Mr Mayer in 1991 before he passed. He was a nice man but some of the nurses would rather have me take care of him because he could be a little harsh. But i just loved hearing his stories. He gave me some old Sugar and Spice comics. I asked him to sign them. He said I’m going to do something special for taking such good care of me. It was days before he would sign the books. I was a worried he would be discharged and i would not be there when he left. His discharge day came and he drew me what he said was his favorite characters Sugar and Spice and signed that for me. I have it hung in my den this very day.I was saddened when i saw in the newspaper that he had passed. Sheldon Mayer was a great man and the world is a happier place because of him
    Joe Krein
    Philmont , NY

  8. Michael Sweatt says:

    Mr Mayer was one of my fondest memories as a child. I would spend my summers at my grandmothers house in Copake NY which was directly across the street from his home on top of the hill..He was a kind and patient man that took interest in cultivating my interest in art and drawing..he would often visit and bring me water colors, drawing paper and colored pencils. He always welcomed my visits to his studio where he worked his magic of creating Sugar and Spike and would share his work…His wife Ruth is hardly mentioned and was a sweet woman that practiced homeopathic remedies and educated me in medicinal herbs that I grow in my own garden some 30 years later.
    I never really new Mr Mayer for all his professional achievements but as person he was a great teacher and friend. He will be fondly remembered and missed.

  9. paul de vinny says:

    It staggering how dense editors can be. There was Superman. And nobody would buy it. It may have been Sullivan who said Nobody will believe it! Eisner had it in his hands and tossed it. And even when they started printing Action look at Superman’s appearance on the covers. It took some time before the editors thought: Hey, they’re buying it because of the costumed guy. Let’s put him on EVERY cover! Editors? LOOK OUT for them!!

Leave a Reply

Your email address will not be published. Required fields are marked *