(Commentary) One of my biggest frustrations with running a comics-only weblog is the way news of the subject tends to slow to a crawl over the weekend. Aside from being contrary evidence to the widely-held belief that comics fans don't actually have lives as such, it also leaves me scrambling to find something about which to write. Fumbling for content on Saturday night led me to institute my ass-saving "Sunday Scraps" feature; lacking anything better for subject matter on this lugubrious Sunday evening, I hereby announce the Monday Mailbag.
Because I've given no previous indication that email sent to this weblog might be used for public entertainment, I've decided to run mail sent to me anonymously unless specific permission is granted to do otherwise. If you wish to receive credit for anything you might send my way, therefore, please include some variation of "It's okay to use my name" somewhere in your message.
Our first correspondent works in the comics industry, and has specifically asked me not to use their name, in an email concerning my recent entry on DC Comics' moves towards returnable merchandise in comics shops:
"I still haven't wrapped my head around all the reasons for this next statement, but I'm confident that the DC 'Share the Risk' program is the most important story of the year so far. Okay, maybe that's not saying much, but it IS a big story.
"The most interesting ripple so far is that DC is basically announcing what they think the numbers should be on the books. Check out their list:
SHARE THE RISK DISCOUNT/ORDERING TIERS
GREEN ARROW #23 (FEB030165)
DC Discount Qualifying Order
35% 5 copies
40% 7 copies
50% 15 copies
52.5% 25 copies
55% 45 copies
56% 105 copies
57% 107 copies
BEWARE THE CREEPER #1 (FEB030217)
DC Discount Qualifying Order
35% 4 copies
40% 5 copies
50% 6 copies
52.5% 10 copies
55% 15 copies
56% 40 copies
57% 45 copies
MUCHA LUCHA #1 (FEB030189)
DC Discount Qualifying Order
35% 4 copies
40% 5 copies
50% 6 copies
52.5% 10 copies
55% 15 copies
56% 40 copies
57% 110 copies
SWEATSHOP #1 (FEB030184)
DC Discount Qualifying Order
35% 4 copies
40% 5 copies
50% 6 copies
52.5% 10 copies
55% 15 copies
56% 45 copies
57% 125 copies
"They're telling you what they think these books can sell. They're also telling you what books need the help, but you already got that aspect of the story. The disheartening aspect of the above is to listen to the sturm und drang from retailers at the 50% bracket who moan that they can't make DC's minimums on Green Arrow. Sorry folks, but unless your store is Quimby's, handselling 15 Green Arrows ain't such a big deal. What's worse is to listen to guys at 55 say they'll never move 15 copies of Sweatshop.
"Makes you wonder how soft the market really is that A) DC needs to do this and B) retailers need the help. Now, long term this could be good. But I wonder if DC is frightened for dollar share and needs to do this to bump those numbers. I also wonder how conservative the retailers are that they need this program to order 10 copies of an untested title.
"The other thing I wonder is how effective this is gonna be for boosting orders. Will retailers order 20% above their standard order? Will they go lazy and order 2% above? Remains to be seen.
"I'm still digesting this one, but it's important."
I have nothing to add to this, beyond a lame "let's wait and see" non-answer. Moving on, our second correspondent has an interesting aside to the ongoing debate over the definition of "mainstream comics" and whether it matters:
"You know the Raelians, right? The cult that claims to have cloned the baby for their space alien inspired bid to immortality? Obviously fringe nutjob cultists, right?
"Look at their website. It says they have over 55,000 members and counting.
"Then go here -- there are more people who can be convinced to believe that Earth was seeded by space aliens who will return to earth and bestow immortality on mankind than can be convinced to buy a mid-selling Mainstream title like Daredevil.
"Now, where is the comics' 'mainstream', again?"
The answer, of course, is Heavy Metal, or perhaps Nickelodeon Magazine's section of kids' comics; beyond that, there's no such thing as "mainstream comics", unless you want to count the Sunday funnies of your local newspaper.
Finally, I received a few emails concerning my brief foray into the realm of impromptu slang, which can be summed up by the words of this correspondent:
" 'Boob socks' trumps 'pervert suits' in the list of
Great Things We Have Given The World. Nice one."
Hey, I aim to please. I suppose I should do my public duty and close with a couple of breast puns, but I'll be damned if I can come up with anything at the moment. Instead I'll note that emails should be directed to weblog@tcj.com. Tomorrow: real news!
Oh please, let there be real news tomorrow....